Mesozoic History Essay Example | Topics and Well Written Essays - 500 words

Mesozoic History - Essay Example The sediment part from the bone is removed. Acid is used for preservation but in a very little amount as the bone is constructed of calcium carbonate and calcium phosphate. Ascetic acid and formic acid are commonly used for the purpose. The dinosaur bone that I own is from the Mesozoic period. Dinosaur bones are very helpful as index fossils and there are some specific reasons behind this phenomenon. First of all, dinosaur bones can be traced very easily. Understanding the age to which they belong is not hard if someone deals with the index fossils. Invertebrate Life: there were a few life forms existing during this period. Shells of silica and calcium carbonate are the two main forms. Class Sardonica was very important during this time. Marine invertebrates developed rapidly during the Mesozoic period. Vertebrate Life: there were three distinguished sections in Mesozoic vertebrate life and they were: sauropod, theropod and ornithischian dinosaurs. Dinosaurs were among the best known creatures which dominated the world at that period. Plant Life: this was the era when some of the major plants existed. Among them the mentionable ones are ginkoes, ferns and cycads. There were also some flowering plants present in the Mesozoic era too. Insect pollinating was one of these plants' characteristics. Mesozoic was a period the dinosaurs are believed to have become extinct from the world.

Organizational Communication Research Paper Example | Topics and Well Written Essays - 1500 words

Organizational Communication - Research Paper Example Effective leadership and novel and innovative organizational communication strategies aimed at integrating the efficiencies of a talented workforce with strong leadership are the only means available at the disposal of organizations today, to sustain their competitive positioning and market domination (Burke and Cooper 5; Driskill and Brenton 936). At Ogilvy & Mathers’ (O & M) special efforts are made by the leaders and managers to translate the corporate challenges encountered by them into success stories by encouraging a system of smooth uninterrupted communication and building an environment that honors and elevates the status of employees to that of highly competent and motivated individuals. Introduction: Ogilvy and Mather is a reputed international advertising firm headquartered in Manhattan, U.S.A founded in the year 1948 by David Ogilvy and spread in over 169 cities. Over the past 60 years the firm has managed to build a strong brand name and encouraged an impressive c orporate culture that has helped build some of the most recognizable brands in the world namely American Express, Ford, Shell, Barbie, Sears, Dove, IBM, and Kodak among others (O & M). The overwhelming success achieved by the firm stems from its persistence and relentless pursuit of excellence which it managed to achieve by developing and implementing innovative workplace practices and strong leadership. Some such leadership and organizational communication strategies adopted and applied by O & M over the years that helped the brand in achieving unprecedented success, are discussed in the following sections. Leadership at O & M: According to Wrench (182) coaching strategy of leadership is one of the most significant strategies adopted by modern leaders which entails the use of one-on-one interactions by the leaders as a means of communicating with their followers and subordinates in a bid to enhance their performance. This strategy was successfully applied by David Ogilvy - the foun der of O & M one of the most renowned international advertising firms. Ogilvy's leadership entailed an innovative coaching style which included long and deep conversations with the employees which were not limited to the problems and issues faced by them within the organization but extended beyond the boardroom into their personal space, where the employees were encouraged to discuss their personal beliefs, dreams, goals well as career related hopes (Wrench 183). Coaching style of leadership: This style of leadership was first introduced by Paul Hersey and Ken Blanchard in the late 1960s (Poole 104) and later popularized by Daniel Goleman (Cherniss and Goleman, 43). Wright (237) defines coaching leadership as leadership that "delegates responsibility for elements of the organization's strategy". One of the key traits of a leader as a coach is the ability to listen to their employees via a one-to-one communication method and establish rapport and mutual trust. Good leaders according to this leadership style are those that excel in the art of listening and guiding their employees to identify their strengths and weaknesses and contribute towards their productivity and performance by helping them to identify the resources required to enhance their outcome as well as ways to find the same (Wright 237). Ogilvy & Mather has always endorsed the ‘leader as a coach’ brand of leadership whereby the leaders are encouraged to